Why Optimize Your Blog?
If you are looking for the answers on how to optimize your blog you are probably also searching for ways to get free traffic to your site. There are many ways to send traffic to your website which include both paid and free strategies. Search engines like Google can send free traffic to your website, but that will only happen if your site is recognized by the search engines as being worthy. Nearly all the traffic will come from the top few places on the first page of Google. If you are there, you get free traffic. If you’re not on the first page, forget about it.
How to Optimize Your Blog for the Search Engines (SEO)
SEO can be a very complicated topic. Fortunately, we don’t have to know everything about search engine optimization to get on the first page of Google. There are a few simple strategies we can use and then we’ll just let some marketing tools to do the complicated stuff for us.
You can learn how to optimize a blog without having to become an SEO expert. I am getting mine to rank on the first page of Google for a variety of competitive keywords and believe me, I’m no expert when it comes to SEO. What I am doing is pretty basic stuff. There are many tools that are completely free such as WordPress plugins and content syndication platforms like Onlywire. Beyond that there are a couple of tools I use that are not expensive, especially when you factor in the value of free traffic.
Optimize Your Blog and Get It Ranked – The Three Step Process
Learning how to optimize your blog and get it ranked on the search engines will require three steps.
- First, we need to select a keyword phrase that gets a lot of searches and does not have too many competing websites. If the competition is too strong it will be very difficult to get on the first page.
- Next we will write our post taking into account factors that will make our page attractive to the search engines. These are things we can control on our page.
- Third, we will get outside websites pointing to our page, commonly called backlinks.
Choose the Right Keyword
Keyword research is vital to getting ranked. Keywords are those terms that people type in to look for information. When selecting your keywords, you’ll want to know how much traffic they are getting, the amount of competition and the commercial value of your keywords. Then you can decide what keywords to optimize your website for. This can be a very time consuming process, but there is a tool that makes it much easier and faster. Because of that you can be much more thorough and find the most profitable search terms to go after. In my opinion there is only one choice for keyword research - Market Samurai.
Once you have chosen your keywords, it is time to create your post or content. Writing to get your page ranked is quite different than just writing an article to be read. There are several SEO factors to take into account that you would not normally consider. Luckily, once again there is a tool to help us do this easily. I use the wordpress plug-in called SEOPressor to do this. This plugin will monitor your writing every step of the way and tell you exactly what you need to do to optimize your content for your keywords.
There are times when you can get ranked on the first page by the search engines just by optimizing all your on page seo factors . Many people overlook this and focus only on creating backlinks which we will get to next.
Now that you have your post written and optimized for SEO, it’s time to create links pointing to your site (backlinks). As a general rule, the more backlinks you have, the more likely you are to rank on the first page and stay there. Writing articles on other sites is a great way to get quality links pointing back to your website. On most article hosting sites, you can create two Anchor text links with your keywords in them in the authors resources box. Create one link pointing to your post and the other pointing to the home page of your blog. You can then use an article spinner and submitter to blast thousands of versions of the article to different article directories creating thousands of backlinks to your site. For this I use Article Marketing Robot.
Another option to optimize your blog is to submit your content to a syndication platform like Tribe Pro and get your content shared all across the social networks. This strategy is relatively new and requires the collective efforts of a group. But this is a powerful way of creating high authority back links to your site without having to create any additional content. All you do is agree to share the work of the others in the group.
If you follow these three simple steps and utilize the available tools, your blog will be bringing you free traffic in no time. Best of all you don’t need to be an SEO expert to optimize your blog.