Prospecting on Facebook
It’s common knowledge that Facebook has become the largest and most used social network on the net. With over 600 million users worldwide and is growing at an estimated rate of 800,000 new users everyday, it’s no wonder that prospecting on Facebook would seem to be a good idea. Like anything else, done correctly prospecting on Facebook can provide great benefits – but done incorrectly, you will lose friends and harm your business.
Social Media is Social – Prospecting on Facebook Must Be Done Socially
As you know, Facebook is all about connecting, socializing, posting and reading others’ posts. So why not take advantage of this huge group of social people and do some networking? Isn’t that why you’re on Facebook after all?
If you want to be successful with marketing your business on a social site (prospecting on Facebook to be specific), you had better be…well…social. Communicating and interacting with the people who you have become friends with on the site is a good start. Here are a few guidelines to help you through the process.
Prospecting on Facebook Step #1 – Make Yourself Attractive
By that, I don’t just mean having a good looking photo of yourself. What I do mean is offer something of value to others, be interested in THEM. When you get a new friend, send them a private message to introduce yourself and share what you are doing, and ask what they do. Don’t pitch your business or product at this point. Only do that if they ask for more information about what you do.
And for heaven’s sake, don’t post your products or your opportunity link on your wall or other people’s walls. It’s considered “spamming” and a big no-no. The most likely outcome of your doing that is the person who’s wall you posted on will just delete it and then delete you from their friend list. This is the easiest way to chase away friends and shrink your network.
Prospecting on Facebook Step #2 – Locate New Friends
A great way to find qualified prospects is to join other Facebook groups. Doing this will put you in front of a large group of people who are looking for what you have to offer. The same rule of being attractive applies here – make sure your purpose is to provide value to the group — don’t ever spam the group with your link. You will likely get kicked out of the group and the last thing you want to have is a reputation as a spammer.
Once you are an active participant and contributor to the group, identify people you would like to contact and send them a friend request along with a private message introducing yourself and what you do. Don’t pitch your business or products.
Prospecting on Facebook Step #3 – Build Relationships
Now that you are starting to grow your list of Facebook friends, it’s time to build a relationship with them. Comment on their posts and pictures. Post status updates that will give them insight into who you are. Your goal is to build rapport and let them get to know, like, and trust you. Again, avoid pitching your business!
Prospecting on Facebook Step #4 – Okay, Now You Can Invite Them to See What You Do
Only after you’ve built a relationship and have a connection built on providing value with your new friend should invite them to a webinar or to look at your business. You can let them know that you may have something that could be beneficial to them, and ask them if the would be open to taking a look at it. Tell them that is they are not interested, it’s no big deal. Keep your focus and intention on doing something for them, not selling to them.
Prospecting on Facebook Step #5 – Don’t Forget to Follow Up
Once you’ve issued them an invitation, remember to follow up and see if they watched your video or attended your webinar. Ask them what they liked best about what they saw and listen. If your opportunity is a good fit for you and them, then close the deal.
Prospecting on Facebook – Summary
Never forget that Facebook® is a social site and you have to obey the rules of social etiquette. Don’t throw ads or links out there on your wall, it will only annoy people and teach them to ignore you. If you do nothing else learn attraction marketing principles, this FREE training series will teach you exactly what you need to know.
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