January 24, 2011
You can do what you choose to do, whether you feel like it at the moment or not. You don’t have to act on your feelings.
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August 31, 2010
One of the basic principles of selling is that people will only do business with those that they KNOW, LIKE, and TRUST!
No shortcuts, no way around it. Let’s think this through:
-If someone KNOWS you and LIKES you, but doesn’t TRUST you – NO SALE!
-If they KNOW you and TRUST you, but don’t LIKE you – NO SALE!
-And, of course, if they don’t even KNOW you – NO SALE!
But guess what? THAT’S NOT ENOUGH!
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