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What Are Backlinks, Anyway?

by Doug DeMercurio

What are backlinks? Let’s find out…

what are backlinksWhether  you have just started blogging or have owned a website for years, you have probably heard about backlinks on a website. I can’t tell you how often I get asked the question “What are backlinks, anyway?” The very next question is “Why are backlinks important?” Let’s find out…

What are backlinks?

Backlinks on a website are exactly what they sound like. When you or someone else creates a clickable link on another webpage which connects back to your website that is considered a backlink for your page. Some other terms are “inward links”, “incoming links“, or “inbound links” . So it’s easy to be confused  for someone new to the internet, and easy to see why you would be wondering what are backlinks?

What are backlinks – Why are they important?

Backlinks in SEO are critical to the success of your website. Let me tell you why.

If you want someone to see your website or blogpost, then you must get it to show up on the 1st page on Google. Why? Because 96% of the people searching online do not search beyond the first page.

Since Google now indexes content faster if it is more relevent and up-to-date, backlinks could mean the difference between success and failure to get traffic or visitors to your website.

What are backlinks – Where do they come from?

Besides just answering the question, what are backlinks, you also need to know that there are different types of backlinks. They can come from another page on your own website, or they can be a link from someone else’s site that leads back to yours.

Google ranks backlinks differently dependent upon where they come from. What does that mean to you. Links from higher authority sites provide  more “link juice” to your site than links from lower authority sites. Therefore you want quality backlinks that link to your site. Backlinks  from trusted sites like a .gov or a .edu  site can carry as much weight as 100 .com links. Also links from sites that have content related to yours are preferable.

What are backlinks in SEO?

When it comes to search engine optimization (SEO), backlinks are a critical piece of the puzzle. They should be kept as current as possible. Ideally, to do that you have to pay attention to current trends and add several new backlinks on a monthly basis. If your site continuously adds new backlinks from sites other than your own, this demonstrates that you are an authority within your own niche and will build your site’s authority.

What are backlinks to your site – and how about Social Media?

Creating backlinks is very important to SEO and should be high up on your priority list. Knowing the answer to the “what are backlinks” question and how you can best exploit them to get your site ranked higher is a skill that is vital today.

There are shortcut tools to help you quickly and easily create social backlinks, such as Onlywire, which allows you to quickly share your content to many social bookmarks (topic for another day) with one click of your mouse.

If you want to supercharge you social backlink system, checkout Tribepro. You can join for free to get started, check it out, and see how easy and effective it is.  I recommend you upgrade to the Pro level so you can do auto syndicating. I use this to get my pages ranked on page 1 of Google, sometimes within hours.

What are backlinks – Summary

Search engines like Google and Yahoo look for backlinks as a key criteria when deciding who gets ranked highly.

Hopefully, you now have enough knowledge that when someone asks you the question, what are backlinks, you can smile and say, they are an important part of my SEO strategy to become number one in the rankings for my blog posts and website.

what are backlinks
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what are backlinks| Marketing Success Recipes | Marketing Success

what are backlinks| Marketing Success Recipes | Marketing Success

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